I can already hear women groaning — but a study published in the journal Archives of Sexual Behavior clearly proves that men find women in high heels significantly more attractive and erotic.
The study’s author, Nicholas Gueguen, is a professor at the University of South Brittany in Vannes, where he researches human social behavior. As part of his work, he conducted a study to examine the effect high heels have on attraction. To do so, he carried out three experiments involving French women. All test participants were dressed identically: black suits with straight skirts and white blouses. They were also all brunettes — based on one of Gueguen’s earlier studies that showed men are more likely to approach blonde women to ask for a date. The only difference between them? Their shoes.
In the experiments, Gueguen had the women act as “scientific bait” by approaching unsuspecting men.
In the first round, the women wore black flats and asked passersby for help. After each woman had approached 10 people, they repeated the test — but this time wearing shoes with higher heels. In the second round, they wore black shoes with 5-centimeter heels. In the third and final round, they wore black pumps with 9-centimeter heels.