The origins of the thong can be traced back to ancient times, where similar garments were worn by early civilizations. However, it wasn’t until the 1970s that the modern thong, as we know it today, emerged. During this era, designers began pushing the boundaries of traditional underwear and started experimenting with bolder styles. The thong — defined by its minimalist design, with only a narrow strip of fabric running between the buttocks — was born.
In the 1980s, the thong gained widespread popularity when worn by celebrities like Madonna and Cher. It became a symbol of sexual liberation and confidence, eventually making its way into mainstream fashion.
Since then, the thong has remained a fixture in the fashion world, though its popularity has risen and fallen over the years. Despite criticism for its provocative nature, the thong has held its place in many wardrobes and evolved into a symbol of self-expression and individuality.